Leadership

CMO Network

After the success of his first investment, Blaze Pizza, Schwarzenegger has gone on to be an early check in breakout successes like Super Coffee, Olipop, and Liquid IV. Along with his mother Maria Shriver, MOSH is his latest venture in the world of disruptive consumer brands.

The decisions that business leaders make in the next year will decide whether their brand thrives, survives or dies for the decade to come.

On a mission At 35, after working as an investment banker, a global financier, and founder and CEO of Beauty.com, Barnett had achieved a level of success that would enable him to put into motion his plan to buy a company and harness “business as a force for change.”

The organization will hold its 16th annual ADCOLOR Awards and Conference this November 17-20 at the JW Marriott Los Angeles L.A. Live.

Customer experience was finally starting to catch up in the B2B world to match technology-driven and personalized B2C experiences. But then the pandemic turned everything on its head.

Legendary hip-hop executive, Steve Lobel, shares some of his tips of how to make it in hip-hop.

Sales teams need to be efficient and productive to develop relationships with prospects, close deals, and nurture relationships with existing customers. A look at how new technology from Microsoft and others are shifting energy away from data entry and toward customer and sales activities.

At a time when most people would neither notice nor care if 75% of brands lived or died, perhaps a consideration of marketing’s over and under-used words matters more than ever, because they ultimately inform and shape—or don’t—the work that is the community’s output.

The internet introduced new marketplaces for exchanges like social media apps and eCommerce. In the dawn of the Metaverse and the coming era of web3, commerce will evolve and with this evolution, new models will emerge. Enter the Virtual to Physical and Physical to Virtual Commerce Models.

Kids are out of school and families are home together.